1. First, is Simplr the right brand for you?
Does this sound like you?
“I prefer small, stealthy cameras, and mostly prime lenses.”
“I want a strap that’s quick and easy to adjust.”
“I want minimal bulk, especially around my hand.”
“I’m cool with modern, lightweight materials.”
“I value understatement, and not calling attention to myself.”
Verdict: Yes! You’ll dig our stuff.
Does this sound like you?
“I only use ‘professional’ DSLR’s and f/2.8 zooms.”
“Adjust my strap? Why would I do that?”
“I’ll just put my hand under that big attachment thingy.”
“It’s gotta be leather, rope and metal!”
“I want to look like a ‘professional’ photographer.”
Verdict: No. Don’t even bother.
2. Expert Recommendations
For the vast majority of photographers and cameras, our “standard” F1 is the way to go. No question. it’s fast, strong, stealthy, durable, easy to adjust, and incredibly versatile. For modestly-sized cameras, it offers an ideal balance of comfort vs. sleekness. Although we designed it for mirrorless, M4/3, rangefinder, compact DSLR, and 35mm film cameras — a lot of customers love it as a “minimal” strap on larger cameras. It even converts to a capable wrist strap in about 15 seconds.
Designed just for the smallest professional-grade cameras, there’s no other strap like the F1ultralight. With the same quick-adjustment, understated appearance, and super-sleek connection as our lug-mount F1 — but even more feather-weight proportions — it’s purpose-built for the latest generation of tiny cameras, like the Fuji X100, Sony RX1R, and Olympus PEN series.
3. But I need quick-release! (Yeah, we once thought so too.)
The Chicken or the Egg
When we launched — with our original quick-release M1 Series, designed for smaller cameras — customers raved … but what they didn’t do surprised us: Over and over, they told us “I never take it off my camera.”
It seems the trend toward bigger, bulkier camera straps … which resulted from the desire for sling-style straps and quick-release … made people want to remove their camera straps more … which made them assume they need quick-release … because camera straps are so big and bulky …
Take away the bulk, and the desire for quick-release usually goes away.
Rethink What’s Necessary: F1
Armed with a ton of feedback from working professionals and serious amateurs, we set out to make the sleekest, most versatile and functional straps ever created for mirrorless, micro four-thirds and compact cameras — the F1 Series.
Without the design constraints of quick-release hardware, F1 improves on the original M1 Series in almost every imaginable way: more streamlined, quicker adjustment, and much tougher. Also, if you’re lucky enough to have a lug-mount camera, it’s about as close as you can get to holding a naked camera.