Longtime Simplr user Flemming Bo Jensen posted a review of his F1’s, describing them as his “perfect camera strap.” “…Simplr Straps answered our wishes by making the Simplr F1 strap! … I have been using the F1 models for more than a year now, for hundreds of concerts and festivals and I am never using […]

Bert Stephani has been using the newly announced Fujifilm X100V for some two months now, amassing gorgeous top-secret images. In this video from Fujifilm, part of a series introducing the X100V, It would appear Bert’s M1a Mirrorless Camera Strap (in limited-edition Coyote Brown) has also been logging some top-secret time with this formerly mum cam. In addition […]

This epic production spans the 18-month period leading up to the release of the Fujifilm X-Pro3. The film focuses not only on the ideation, design, and manufacturing process (with the actual designers, pretty cool huh?) — but also the veritable “family” of Fujifilm Ambassadors — with whom the development of this camera was shaped. In […]

Mindy Tan is an exceptionally talented documentary and street photographer, and Fujifilm Ambassador. In the the Fuji Girl series, Mindy talks about gear, technique, and what she looks for in her subjects. Unsurprisingly, the co-stars here are Fujifilm cameras, including X-T3 and gorgeous pre-release (as of filming) Fuji X-Pro3’s — and the co-co-star (does that make […]

After a long hiatus from YouTube, The very talented and knowledgeable Bert Stephani has released a video detailing his experience with the long-awaited Fujifilm X-Pro3. Attached to that X-Pro3 is our M1a Mirrorless Camera Strap (in rarely seen coyote brown). We’re jealous!

Fujifilm X-Photographer Charlene Winfred is currently working in Iraq, advancing Preemptive Love’s noble mission, to provide assistance to refugees and residents of war-torn countries. Although she deserves a medal, it would appear she’s settled for a coveted Fujifilm X-Pro3. In this post, she shares her thoughts on the camera, as well as some truly breathtaking […]