This epic production spans the 18-month period leading up to the release of the Fujifilm X-Pro3. The film focuses not only on the ideation, design, and manufacturing process (with the actual designers, pretty cool huh?) — but also the veritable “family” of Fujifilm Ambassadors — with whom the development of this camera was shaped. In […]

Mindy Tan is an exceptionally talented documentary and street photographer, and Fujifilm Ambassador. In the the Fuji Girl series, Mindy talks about gear, technique, and what she looks for in her subjects. Unsurprisingly, the co-stars here are Fujifilm cameras, including X-T3 and gorgeous pre-release (as of filming) Fuji X-Pro3’s — and the co-co-star (does that make […]

After a long hiatus from YouTube, The very talented and knowledgeable Bert Stephani has released a video detailing his experience with the long-awaited Fujifilm X-Pro3. Attached to that X-Pro3 is our M1a Mirrorless Camera Strap (in rarely seen coyote brown). We’re jealous!

Fujifilm X-Photographer Charlene Winfred is currently working in Iraq, advancing Preemptive Love’s noble mission, to provide assistance to refugees and residents of war-torn countries. Although she deserves a medal, it would appear she’s settled for a coveted Fujifilm X-Pro3. In this post, she shares her thoughts on the camera, as well as some truly breathtaking […]

Kevin Mullins, wedding & street photographer par excellence, reveals his thoughts on the highly anticipated Fujifilm X-Pro3, with which he’s been spending some top-secret time. We’re just happy to be along for the ride (that’s a Simplr F1 attached to it). He’s got a video and a detailed post — so be sure to check out […]

American Gear Guide just published this: Camera Gear Made in the USA: Directory to 25 American Photography Brands. We’re in it, of course — and proud to be in the company of so many distinguished brands.