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Patrick La Roque’s GF50mmF3.5 R LM WR

Patrick La Roque‘s ability to see the beautiful images living all around us is inspiring, to say the least. Here, he attaches the new GF50mmF3.5 R LM WR to his GFX 50R. Attaching the GFX 50R to Patrick, is our F1 Sling-Style Camera Strap. Maybe a little bit of his talent can be telegraphed to us, just […]

Flemming Bo Jensen’s Rig Rundown on

Flemming Bo Jensen’s ability to capture the excitement of live concerts is second-to-none. An official Red Bull and Fujifilm X-Photographer, his ability to get “the shot” boils down to experience, timing, skill, passion — and of course, his gear. Want to know what’s in Flemming’s bag? Shotkit just posted a rig rundown with all of […]

A Visual Journey: 7 Years of the XF35mm f/1.4

If you’re aware of Fuji’s team of professional X Photographers, you’re probably acquainted with Charlene Winfred. You might also be familiar with her famously battered Fujinon XF35mmF1.4. It’s been attached to every Fuji she’s ever owned. For as many times as she’s written about her gear and lenses, this will be the first time she’s discussed the […]

Fujicast, a Podcast from Kevin Mullins & Neale James

Fujicast is a Fujifilm and Photography Podcast presented by Neale James and Kevin Mullins. In case you’ve been living under a rock, Neale and Kevin are both incredibly accomplished shooters in multiple disciplines — wedding, street, documentary and video. To hear them talk shop with each other, and with a diverse crew of noteworthy guests, is […]

Hugo Pinho on Minimalism & His Sole Camera for 2019

Hugo Pinho is a talented documentary photographer with an extremely keen eye (check out his amazing images from Angola). As a connoisseur of several camera brands, Hugo’s desire to make his life simpler by paring down his photography gear, was no easy task. In this article, he talks about his camera and lens decision — an Olympus […]

Getting Close with the Fujifilm XF18mm f/2

Charlene Winfred is a talented photographer and capable wordsmith. If you know her work, you’ll know much of it relies on a famously battered Fujinon 35mm f/1.4. In this article at, Charlene discusses her adjustment to a much wider perspective, namely the Fujinon 18mm f/2. Look closely at that fine looking X-T3 and you’ll […]

Patrick La Roque (with a then prototype Simplr F1) at Photokina 2018

The multi-talented Patrick La Roque appeared at Photokina 2018 in Cologne, Germany to discuss his unique approach to commercial photography. Accompanying Patrick was his up-until-then top-secret Fujifilm GFX 50R — adorned with a secret Simplr F1. A huge “thank you” to Patrick, and the entire extended Simplr pro family, who volunteer to test our stuff — […]

Kevin Mullins Discusses his Street Photography Gear

Check out this informative video from the very talented Kevin Mullins, wherein he talks about his typical street photography setup. Attached to Kevin’s Fujifilm X70 (at 12:25) is a Simplr M1ultralight, our uniquely nano-size full-function camera strap. Reviews the F1 Camera Strap

Here at Simplr HQ, we’re largely Fujifilm shooters — so it’s exciting to have one of our products reviewed over at Here’s a snippet of their F1 review: “Everything in this strap is thought and designed for the user. It fulfills its function, it’s comfortable, robust and very durable. …It’s simple to use and with […]

Charlene Winfred Reviews her F1 at

Charlene Winfred is a nomad photographer, videographer, writer, Fujifilm X-series ambassador and half the production team of Roaming Frame. As one of the first professional photographers who graciously volunteered to test our stuff, she’s been using Simplr straps out in the field for quite a while — so it’s not a huge surprise that she’s a […]

Patrick La Roque + GFX 50R + Our F1 Camera Strap

Fujifilm’s newly released GFX 50R video features Patrick La Roque’s lyrical words and imagery, and if you look closely, a lug mount Simplr F1 (in army khaki). It’s worth mentioning that, unlike the GFX 50S which uses the uncommon Hasselblad-style camera strap connectors, the rangefinder-style GFX 50R uses a standard lug mount!

A Circuitous & Sentimental Fuji Journey

As far back as I can remember, my dad took photos. Not just casual family snaps either — he attended photography classes at our local community college, developing and printing artful imagery. He had what I think was a GAF L-CM early on (I only know this because it appears in mirror self-portraits), and at some point […]

F1 Featured on The Phoblographer publishes a ton of great content for photographers trying to elevate their craft, or just keep up with the latest and greatest new photography gear. We’re always super-excited when they feature our latest — currently the F1 Sling-Style Camera Strap. Read the full article here.

Installing Your Lug Mount Simplr F1, or Simplr Split rings

*If you’re just installing Simplr Split Rings, not an F1 camera strap, you can skip straight to 1:07 in this video. Your new F1 will be more pleasant to use if you do a quick “break-in” before installing it on your camera. Adjust the strap from minimum to maximum length about twenty times, by holding […]

Installing Your Flat Mount Simplr F1

Your new F1 will be more pleasant to use if you do a quick “break-in” before installing it on your camera. Adjust the strap from minimum to maximum length about twenty times, by holding the end and pulling on the adjustment tab. That should do it. The flat mount version of our F1 camera strap […]

Care & Feeding of your Simplr Strap

Recently, one of our customers returned from a two-week photojournalism assignment aboard a working cargo ship, and asked how to clean a smelly, dirty Simplr strap. There’s no need to baby it — because your Simplr strap isn’t afraid of the elements. Just throw it in a bowl of lukewarm water with a little laundry […] Reviews the M1a Mirrorless Camera Strap

We’ve made it no secret that, although our straps work well on virtually all mirrorless cameras, we’ve got a particular affinity for Fujifilm cameras. So, we were pretty excited to be reviewed by Here’s a snippet: “As soon as I took out the M1a Mirrorless Camera Strap from the packaging, the first thing that […]

Patrick La Roque Reviews his Simplr Camera Straps

Patrick La Roque is a photographer, writer, speaker, and member of the Kage Collective. He’s a remarkable visual storyteller, who’s work could equally evoke calm or frenzy, warmth or solitude. Here’s a little of what Patrick thinks about his M1a & M1w: “…Basically, these are products that don’t flash or glitter, that don’t call attention […]

Palle Schultz Reviews the Fuji X-H1 & our M1a has a Cameo

Coinciding with the release of Fujifilm’s new X-H1, Palle Schultz discusses this camera’s capabilities in both technological — and real world terms — as only Palle can. You may recognize Palle’s strap of choice — our very own M1a Mirrorless Camera Strap (in Castor Gray)! Palle Schultz is a photographer and videographer based in Denmark, […]

M1a on ShotKit’s “Best Camera Straps” List Again for 2018

The Simplr M1a Mirrorless Camera Strap has been named to Shotkit’s newly updated 2018 Best Camera Straps list: “With many camera strap manufacturers trying to revolutionise the humble camera strap with the addition of crazy gadgets and gizmos, it’s nice to see some brands trying to perfect what we already have by keeping things simple. The aptly […]

Flemming Bo Jensen Reviews his M1a Mirrorless Camera Straps

Flemming Bo Jensen is a music photographer … More specifically, he’s known for his uncanny ability to capture the concertgoer experience at live music venues. Whether small, huge, beautiful or chaotic — Flemming distills it into gorgeous still images. Flemming reviews his dueling M1a camera straps: What I like about the Simplr M1a strap… This […]

M1w Debuts on The Phoblographer publishes a ton of great content for photographers trying to elevate their craft, or just keep up with the latest and greatest new photography gear. Speaking of the latest, we’re super-excited that they’ve chosen to talk about our new M1w Mirrorless Wrist Strap. Read the full article here.

Kevin Mullins’ Fujifilm X-Pro2 4K Video

The very talented Kevin Mullins from just released a new video with his thoughts on the X-Pro2 firmware 4.0 update, including new video features. He also talks about some new X100F features (and we’re tickled he’s outfitted his favorite camera with an M1a).

Fujifilm Presents “Dual Vision” (but just one camera strap)

Fujifilm Global just released this video featuring the Roaming Frame dynamic duo of Charlene Winfred and Flemming Bo Jensen — plus their dueling X-Pro2 and X-T2 cameras. It’s a fun but informative piece talking about the differences between these two cameras, and the photographers that use them. Watch closely and you’ll see they both prefer the same camera strap […]

Weights of Some Fujifilm Cameras, Lenses & Combos

Select your camera by column, and scroll down to the row with your preferred lens. That’s the approximate weight of your rig. If you don’t see your camera here, refer to the next closest model (e.g.: If you have an X-T3, refer to the X-T2 column).

Charlene Winfred Reviews Her M1a Mirrorless Camera Strap

Charlene Winfred is a nomad photographer, videographer, writer, Fujifilm X-series ambassador and half the production team of Roaming Frame. Charlene’s approach to equipment epitomizes what we’re about here at Simplr: No muss. No fuss. Things should just work, work well, and keep working … without too much thought. She even came up with a couple of […]

M1a Mirrorless Camera Strap Blessed by Bless This Stuff

Bless This Stuff curate all manner of manly stuff. For instance, right now our M1a Mirrorless Camera Strap is surrounded by a Ducati Panigale V4, some kind of intense coffee maker, and a 1965 Porsche 356. “If you´re looking for a new camera strap that is both functional and stylish without breaking the bank, check out […]

The Phoblographer Hates Highly Recommends our M1a

It’s not often you read a review that starts with the word “fugly” … and concludes with this: “In terms of functionality, the Simplr M1a Mirrorless Camera Strap has to be one of the best straps from a small American manufacturer on the market. I’m pleasantly surprised despite how simple and deceiving it looks. Can it […]

Kevin Mullins’ Fujifilm X-E3 Review (plus a few words about his M1a)

Kevin Mullins is a highly regarded UK wedding photographer. In addition to his impressive professional wedding portfolio, he also runs the popular site, dedicated to his personal work and all things Fuji. Kevin recently posted his thoughts on the Fujifilm X-E3 … and we’re happy to report that it pairs nicely with the Simplr M1a […]

Palle Schultz’s Video Rig … with a Simplr M1a Mirrorless Camera Strap

Palle Schultz is a photographer and videographer based in Denmark, and an official Fujifilm X-photographer. In this video Palle talks about his compact video rig … including a Fujifilm XT-2, and a Simplr M1a camera strap, for stabilization and insurance against accidental drops. “I really like it because it’s easy to snap off, and the ends […]

Bert Stephani Reviews his M1a Mirrorless Camera Strap

Bert Stephani posts his thoughts on his M1a Mirrorless Camera Strap, along with some excellent images. He’s a Belgian commercial and editorial photographer, an official Fujifilm X-photographer, and member of The KAGE Collective — an international group of visual story tellers. “I have been looking for a new camera strap that is both functional and stylish without breaking […]

The Swiss Train Intercom

Some years back, I embarked on a week-long hiking excursion in Switzerland. My expectation was that I’d see lots of mountains, vast green pastures, goats with bells, and quaint Swiss cottages. What I hadn’t grasped, was the extent to which design pervades almost every aspect of Swiss culture. Now, it’s no secret that Switzerland holds design […]

A Show of Strength

This is what we do for fun around the office. Here’s a Simplr M1a with 35lbs (nearly 16 kilos) hanging from it. And that’s off of one connector … Remember you’ll have two attached to your camera. We wouldn’t advise carrying a 35lb camera/lense combo on this strap, but when you’ve got a 2.5lb rig, it’s […]

DIY Paracord Camera Wrist Strap with Instructions

(We posted this DIY project seven months prior to the release of our M1w Wrist Strap. Although we believe the M1w represents the pinnacle of lightweight, functional wrist straps, this DIY wrist strap is still a worthwhile project for anyone wanting a nice, basic wrist strap they can make without any sewing or hard-to-find parts.) So […]

An Introduction to Mini QD Loops™

The quick-connectors we use on our M1a and M1w straps are Op/Tech USA Mini QD Loops™ (They come in 1mm and 1.5mm versions, but we only use the stronger 1.5mm version). We’re often asked if they release accidentally. We’re happy to report, we’ve never seen or heard of this happening. To release them, you have to apply significant […]

How to Attach Mini QD Loops™ to Cameras with Split Rings

Unless you’re 100% certain that your camera has smooth lugs, it’s best that you attach Mini QD Loops via split rings. Furthermore, we suggest that you use ours, as they’re uniquely designed to work beautifully with the cord loops (much better than the triangular ones). If your camera has split rings, either triangular (like the […]

How to Attach Mini QD Loops™ to Cameras without Split Rings

First, read this post: Strap Lug Inserts: What are they and why should I care? If your camera doesn’t have split rings, install your Mini QD Loops like this:

Strap Lug Inserts: What are they and why should I care?

What They Are Strap lug inserts are hardened metal “sleeves” located inside strap lugs. They’re meant to reduce metal-on-metal wear caused when hard steel split rings rub against softer metal lugs. Some cameras have strap lug inserts and some don’t. Fujifilm cameras are notorious for having potentially jagged strap lug inserts, and all modern Fuji cameras including […]

Removing Strap Lug Inserts from Fujifilm Cameras (Optional)

If you’ve got a Fujifilm camera, and you’d like to attach your Mini QD Loops™ directly to your camera, you might* be able to remove your strap lug inserts to reveal a smoother point of attachment. Please note that if you scratch a strap lug during this procedure, you could very easily make them sharper than […]

Meet Simplr

When I got my first mirrorless camera, I was all too happy to ditch my bloated DSLR. For the first time in years, I had a reasonably-sized camera with truly professional image quality — and I was excited to pair it with the exact right strap. 30 years prior, When I “borrowed” my dad’s camera, […]