I stepped out of the office to grab a bite here in downtown New York City, where there are lots of tourists armed with cameras. I was thinking about which photographers would be happy Simplr customers, and which would be better served elsewhere.
In that spirit, let’s talk about who the M1a Mirrorless Camera Strap isn’t made for:
The M1a is not for people who try to look like “professional” photographers.
I’m not talking about the modern professional who discretely shoots events or weddings with a couple of mirrorless cameras and a maybe three lenses.
I am talking about the sightseer with a full-frame DSLR and a 70–200mm f/2.8 … with a backpack that contains eight more lenses … and a carbon tripod. I’m not pointing fingers — I’m just saying that’s just not our jam.
Simplr is all about being discrete and traveling light.
The M1a is not for big cameras and lenses.
This might sound like a reiteration of the prior point, but it’s not.
What we’re talking about here is weight distribution. From a strength perspective, you’re plenty safe with an M1a up to about 4.4lbs (with a 10:1 margin of safety based on the M1a’s tensile strength of 44lbs), but with heavier camera/lens combos, the one-inch wide strap isn’t designed to distribute that weight comfortably.
Admittedly, big cameras and lenses are better suited to some things: for the time being, sports photography — and (at least in the case of my particular Fujis) tethered shooting in the studio. I still have a DSLR and telephoto lens which I use for sports — but I wouldn’t use an M1a on it — and shooting tethered in the studio, I wouldn’t use any strap at all.
The M1a is plenty strong for its intended purpose, but it’s intended for smaller camera/lens combos. (Not sure how heavy your rig is? This might help.)
The M1a is not for people who display prominent brand names on their straps.
In the famous words of Richard Nixon “I am not a thief … but if I were, I’d know who to mug based on their conspicuously branded camera straps.”
In 2017 New York City, you really needn’t worry about muggers — but if you’re a hardcore traveler, you’ll likely find yourself in some less fortunate parts of the world where it’s a genuine concern. Don’t be the guy or gal wearing a strap that says “Canon” or “Nikon” there. (I might add that red or yellow accents on a black strap does a pretty good job of saying “Canon” or “Nikon” all by itself.)
The M1a is well-suited to photographers who fly under the radar, calling as little attention to themselves as possible … and certainly not spelling out what brand of camera they’re carrying.
The M1a is not for people who sacrifice function for the ultimate in simplicity.
As you might imagine, I have a handful of camera straps.
One of them is a nice-looking brown leather strap. It’s about a half-inch wide, fixed-length (maybe 37″), and attaches via round split-rings.
It’s about the simplest strap you can get — which is cool — but functionally it does zilch. You can’t adjust it. It takes a couple minutes to detach and re-attach it, and if I want to wear it cross body I can’t even get the camera up to my eyeball to take a photo; it’s too short.
Our company is called Simplr, not Simplest. We think we’ve struck the ideal balance between form and function.
The M1a is not for people who prize luxury over utility.
We don’t want to waste time oiling virgin goatskin, being overly concerned with how “sexy” our camera straps feel, or worse yet … wondering if our stuff looks beat up enough for street cred.
We like our stuff to work, work well, and keep working. And that’s what our camera straps do.
We make full camera straps that pack smaller than many other manufacturers’ wrist straps (try that with a shearling shoulder pad). We use strong plastic because fancy-schmancy metal hardware scratches and clanks against things (Hey what’s that sound in your video?). One of our pro users lashes extra weight to their tripod by tying their M1a in knots — then untying it and putting it right back on their camera — and that’s just the sort of thing we love to hear.
Again, we’re not judging.
It helps to have the right tool for the right job. With the M1a, we’ve chosen to make one very specific tool.
If you’re a full-frame sports shooter, we don’t make the strap you need.
If you carry a big camera and big bag of lenses like so many totems, we don’t make the strap you need.
If you like big logos on your camera staps, we don’t make the strap you need.
If you’re looking for the simplest, least functional strap, we don’t make the strap you need.
If you prefer rich corinthian leather to strong, no-fuss materials, we don’t make the strap you need.
If on the other hand, you’re a photographer that values discretion, small pro-quality cameras, understatement, and function … we’ve got you covered.