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Patrick La Roque (with a then prototype Simplr F1) at Photokina 2018

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The multi-talented Patrick La Roque appeared at Photokina 2018 in Cologne, Germany to discuss his unique approach to commercial photography. Accompanying Patrick was his up-until-then top-secret Fujifilm GFX 50R — adorned with a secret Simplr F1.

A huge “thank you” to Patrick, and the entire extended Simplr pro family, who volunteer to test our stuff — before it’s attached to your camera.