This epic production spans the 18-month period leading up to the release of the Fujifilm X-Pro3.
The film focuses not only on the ideation, design, and manufacturing process (with the actual designers, pretty cool huh?) — but also the veritable “family” of Fujifilm Ambassadors — with whom the development of this camera was shaped.
In addition to the familiar faces involved: Palle Schultz, Mindy Tan, Charlene Winfred, Kevin Mullins, Patrick La Roque … there are a couple of familiar Simplr faces, namely our F1 Sling-Style Camera Strap and M1a Mirrorless Camera Strap!
Patrick La Roque‘s ability to see the beautiful images living all around us is inspiring, to say the least.
Here, he attaches the new GF50mmF3.5 R LM WR to his GFX 50R. Attaching the GFX 50R to Patrick, is our F1 Sling-Style Camera Strap.
Maybe a little bit of his talent can be telegraphed to us, just by having our strap attached to his camera — then again, likely not.
The multi-talented Patrick La Roque appeared at Photokina 2018 in Cologne, Germany to discuss his unique approach to commercial photography. Accompanying Patrick was his up-until-then top-secret Fujifilm GFX 50R — adorned with a secret Simplr F1.
A huge “thank you” to Patrick, and the entire extended Simplr pro family, who volunteer to test our stuff — before it’s attached to your camera.
Fujifilm’s newly released GFX 50R video features Patrick La Roque’s lyrical words and imagery, and if you look closely, a lug mount Simplr F1 (in coyote brown).
It’s worth mentioning that, unlike the GFX 50S which uses the uncommon Hasselblad-style camera strap connectors, the rangefinder-style GFX 50R uses a standard lug mount!
Patrick La Roque is a photographer, writer, speaker, and member of the Kage Collective.
He’s a remarkable visual storyteller, who’s work could equally evoke calm or frenzy, warmth or solitude.
Here’s a little of what Patrick thinks about his M1a & M1w:
“…Basically, these are products that don’t flash or glitter, that don’t call attention to themselves at all. Everything about them is understated and subtle. But they’re beautifully crafted and ready-made for mirrorless systems. …As much as I still love the feel of my leather straps, I can’t dismiss how much lighter and easier to work with these are. Just quickly being able to vary the length with little friction, to remove them altogether if they’re in the way…it all adds up.”
Read the full review on Patrick’s site.