This epic production spans the 18-month period leading up to the release of the Fujifilm X-Pro3.
The film focuses not only on the ideation, design, and manufacturing process (with the actual designers, pretty cool huh?) — but also the veritable “family” of Fujifilm Ambassadors — with whom the development of this camera was shaped.
The multi-talented Patrick La Roque appeared at Photokina 2018 in Cologne, Germany to discuss his unique approach to commercial photography. Accompanying Patrick was his up-until-then top-secret Fujifilm GFX 50R — adorned with a secret Simplr F1.
A huge “thank you” to Patrick, and the entire extended Simplr pro family, who volunteer to test our stuff — before it’s attached to your camera.
He’s a remarkable visual storyteller, who’s work could equally evoke calm or frenzy, warmth or solitude.
Here’s a little of what Patrick thinks about his M1a & M1w:
“…Basically, these are products that don’t flash or glitter, that don’t call attention to themselves at all. Everything about them is understated and subtle. But they’re beautifully crafted and ready-made for mirrorless systems. …As much as I still love the feel of my leather straps, I can’t dismiss how much lighter and easier to work with these are. Just quickly being able to vary the length with little friction, to remove them altogether if they’re in the way…it all adds up.”