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Camera Punk: Creating the Fujifilm X-Pro3

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This epic production spans the 18-month period leading up to the release of the Fujifilm X-Pro3.

The film focuses not only on the ideation, design, and manufacturing process (with the actual designers, pretty cool huh?) — but also the veritable “family” of Fujifilm Ambassadors — with whom the development of this camera was shaped.

In addition to the familiar faces involved: Palle Schultz, Mindy Tan, Charlene Winfred, Kevin Mullins, Patrick La Roque … there are a couple of familiar Simplr faces, namely our F1 Sling-Style Camera Strap and M1a Mirrorless Camera Strap!