If you were to ask us which photographer we most closely associate with Fuji’s magical XF35mmF1.4 R, it would be Charlene Winfred.

So it’s only fitting that Fujifilm themselves chose to feature her in their new promo video for this (not at all new) lens. In a world where newer is virtually always equated with better — it’s great to see talented photographers singing the praises of X-Series “O.G.” glass.

Charlene’s got a few Simplr straps, but this one happens to be an F1 (in stealthy castor gray).