Meet Simplr

Jason Petrisko

When I got my first mirrorless camera, a Fujifilm X-Pro1, I was excited to ditch my bloated DSLR. For the first time in years, I had a reasonably-sized camera with truly professional image quality — and I was excited to pair it with the exact right strap.

30 years prior, When I “borrowed” my dad’s camera (a Fujica ST701, which I still have), the strap left a lot to be desired. It was far bulkier than necessary, especially for a small 35mm SLR. Its oversized metal hardware was uncomfortable under my hand, and left a telltale wake of scratched paint on the camera. Stylish as it was, combining both velour and embroidery, it would become a relic of that bygone era — no doubt bested by any number of modern straps…

…except it wasn’t.

Shockingly, every present-day strap suffered from at least one of the issues I’d noted three decades ago — unnecessary bulk, clumsy hardware under my hand (where it’s most annoying), or metal that could damage my camera and lenses — so I decided to make my own.

Suffice to say, it came out pretty good … good enough to make some more. Thus, Simplr was born.

Today, our camera straps are favored by thousands of working professionals and serious amateur photographers worldwide — that realized, like me — they needn’t use bloated straps designed for big cameras.